Elevating Luxury Experience Through Website Redesign
Phantom Hire is a UK luxury wedding car, limo and helicopter hire company. They struggled with lead conversions due to an outdated website that failed to convey their positioning or drive service requests.
A comprehensive modernization strategy across four key phases:
We analyzed customer journeys and restructured the flow of the website to reduce difficulty in finding services.
We introduced a fresh color palette to depict elegance consistent with their brand positioning.
We redesigned each service page and added clear CTAs with a simplified quote form to boost inquiry submission rates.
We incorporated the list of awards, client testimonials, and high-quality photography to develop credibility and trust.
Post-launch, Phantom Hire saw a 35% increase in completed service requests and a 25% increase in on-page time spent by the users. The updated design and clear messaging led to a measurable increase in high-value bookings.
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