The challenge.
EOD Adventure Park offers outdoor recreation: zip-lining, archery, boating, trampolines, and more. Its website did not do the experience justice. Activities were hard to browse, events and attractions had little online visibility, ticket and package information was unclear, and there was almost no way to book online. On a phone, where many visitors plan their trips, it was worse.
What we did.
- Activity sections. Interactive sections highlighting zip-lining, archery, boating, and the trampoline park.
- Clear pricing. Ticket and package pages that are easy to understand.
- Mobile-first. An interface optimised for the phones visitors plan on.
- Bookings and events. Dedicated sections for group and event bookings, on an SEO-friendly structure.
Outcomes.
- More engagement. A site that shows the park off and draws visitors in.
- More traffic. An SEO-friendly structure for better visibility.
- More group inquiries. Clear booking sections for events and groups.
- Works on every device. A mobile-optimised experience for planning on the go.