The challenge.
Kaluz Consulting Group is a Detroit-based sales consultancy led by John Kalusniak, a fractional Chief Revenue Officer who helps manufacturing, tech and construction companies fix broken sales processes. His brand is direct and no-nonsense, and he needed a website that said so. The brief was not just a fresher look. It was a site that understood the business, the brand, and what the site had to accomplish: turning visitors into sales health checks and conversations.
What we built.
- A full website revamp. A rebuilt WordPress site with a bold, personal brand voice carried through every page, from the Detroit skyline hero to the “Your Sales Process Doesn’t Have to Suck” headline.
- A clear conversion path. A Sales Health Check call to action on every page, backed by an interactive multi-step Sales Assessment that scores a prospect’s sales process.
- An interactive methodology page. A “My Tools” page that lets visitors click through the components of the Red Zone Revenue system.
- Proof and authority. A case-studies section, press releases, a team page, a signature-talk page, and about pages covering mission, vision, values and approach.
Client testimonial
In the client's own words.
On camera
John Kalusniak · Kaluz Consulting Group
In writing
“The finished website exceeded my expectations and represents my business exactly the way I wanted it to.”
John Kalusniak, Managing Partner, Kaluz Consulting Group
Outcomes.
- A site that matches the brand. The client says the finished website represents his business exactly the way he wanted it to.
- Expectations exceeded. Delivered as promised, with a team that was responsive, professional and easy to work with.
- A working lead engine. The assessment and Sales Health Check give prospects a low-friction first step into the sales pipeline.