Get cited when AI answers the buyer's question .
Generative engine optimization (GEO) is the work of structuring a website so AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews can find, understand and cite it. It covers page structure, schema, citable facts, entity signals and crawl access, and it sits alongside classic SEO rather than replacing it.
Most GEO offers are an SEO package with a new name. We treat it as engineering: how a page is built, what it states, and whether an AI engine can read and trust it. We also tell you plainly that citations are earned over months and cannot be guaranteed.
GEO is a page-level craft.
AI engines quote pages that answer a question directly, state facts they can attribute, and are easy to parse. These are the levers we work on.
Definitional openers
The first sentence answers the question on its own, so an engine can lift it as a standalone answer.
Citable facts
Named figures with a source and a date, instead of vague claims an engine cannot attribute.
FAQ and FAQPage schema
Real buyer questions answered in under 60 words, with schema that matches the visible text.
Entity and Service schema
Organization, Service and Person markup so engines connect the page to the brand and the people behind it.
Internal link structure
Related pages linked in context so the topic and the entity are understood as a cluster.
AI crawler access
Robots rules and rendering checked so AI crawlers can actually read the content.
GEO, AEO and SEO: how they differ.
The terms overlap. This is how we use them, so you know what you are buying.
SEO vs AEO vs GEO
SEO earns the click from a results page. AEO earns the direct answer or snippet. GEO earns the citation inside an AI-written answer. The three share most of the groundwork, which is why we run them together.
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank in the results list | Be the direct answer or snippet | Be cited in an AI-written answer |
| Where it shows up | Search results pages | Featured snippets, voice, answer boxes | ChatGPT, Gemini, Perplexity, Google AI Overviews |
| How it is measured | Positions, clicks, indexing | Snippet and answer wins | Citations logged per question and per engine |
| Time to first signal | Months | Weeks to months | Months, and not guaranteed |
How a GEO engagement runs.
Citation baseline
We ask a fixed list of 15 buyer questions in ChatGPT, Gemini, Perplexity and Google AI Mode and log whether you are cited. This is the starting line.
Page-level audit
We check openers, FAQs, schema, internal links and crawl access on the pages that matter to revenue.
Rewrite and structure
Pages are restructured answer-first, with sourced facts and FAQ content written for real buyer questions.
Schema and technical
Service, FAQPage, Organization and breadcrumb markup, plus fixes for anything blocking AI crawlers.
Monthly re-test and report
The same questions are asked again each month. You see what changed, what did not, and what we do next.
Leading indicators, honestly reported.
We report what we can observe and say what we cannot promise.
What we track
Pages indexed, impressions, positions 11 to 30, branded query growth, and AI citations logged per question and engine.
What we do not promise
Guaranteed rankings, guaranteed citations, or fixed timelines. Timing depends on your site authority and your competitors.
How we apply it ourselves
We run the same page structure and the same question set on shubpy.com, and we only report citations we have actually logged.
GEO as a white-label service.
Clients are asking agencies how to show up in AI answers. If you have no delivery team for it, we can carry it under your brand.
The white-label version is an audit and a monthly citation report in your name, with the page-level work delivered quietly behind it. NDA and no-poach as standard. See white-label SEO for agencies for how that partnership works.
Straight answers.
What is generative engine optimization?+
Generative engine optimization (GEO) is structuring a website so AI answer engines such as ChatGPT, Gemini and Perplexity can find, understand and cite it. It covers page structure, schema, citable facts and crawl access.
How is GEO different from SEO?+
SEO aims to rank pages in a results list. GEO aims to get your content cited inside an AI-written answer. They share groundwork such as clear structure and schema, so most teams run them together.
How is GEO different from AEO?+
AEO targets direct answers such as featured snippets and voice results. GEO targets citations inside AI-generated answers. The techniques overlap heavily, and we treat them as one workstream.
How long does it take to get cited by ChatGPT or Perplexity?+
It varies with your site authority and how contested the topic is. Expect months, not weeks. We measure monthly and report leading indicators first, such as indexing, impressions and logged citations.
Can you guarantee citations in AI answers?+
No. AI engines choose their sources, and nobody controls that. We can make your pages easier to read, trust and quote, and we measure the result every month.
Do you offer GEO as a white-label service for agencies?+
Yes. We deliver the audit, page work and monthly citation report under your brand, with NDA and no-poach as standard. Scope is agreed per client on a call.
Want to know if AI engines cite you today?
Ask for a citation baseline. We run the question set, show you where you appear and where you do not, and tell you honestly what to change first.