White-label SEO your agency can resell with confidence .
White-label SEO services for agencies: technical SEO, GEO, and content fulfilment delivered under your brand. Reports your account team hands to clients as their own. Built by a dev shop that treats SEO as engineering, not a content mill. NDA and no-poach as standard.
Most white-label SEO is a content mill with a dashboard. We come at it as engineers: technical fixes that actually move rankings, plus content and GEO that earns citations. You resell it under your brand and keep the client. We stay out of sight.
What white-label SEO actually means
White-label SEO is a service where an outside team delivers SEO work, audits, technical fixes, content, and reporting, that an agency resells to its own clients under its own brand. The vendor stays invisible; your client only ever sees your name on the work. We run SEO for shubpy.com the same way, technical fixes and content, not just a calendar, the same playbook we sell white-label. A white label SEO program usually covers audits, technical fixes, on-page work, content, and monthly reporting. Packages are sold per client, so you can start with one account and add more as your book grows.
Full-stack SEO, delivered under your name.
Resell one piece or the whole retainer. Reported the way your account team needs to hand it to a client.
Technical SEO
Crawl and index fixes, Core Web Vitals, schema, and site architecture. The engineering half of SEO that content mills skip.
GEO and AEO
Optimization for AI search and answer engines. Citable facts, structured answers, and the schema that gets your client's brand quoted.
Content that ranks
Search-intent content written to earn positions, not filler. On-brand and edited to a standard you can put your name on.
White-label reporting
Clean, branded reporting your account team resells as its own. Clear on what moved and why.
How the SEO partnership works.
Private audit and plan
We audit the client's site under NDA and build the plan with you. You stay the face of the account.
Fulfilled in your brand
Technical work, content, and reporting delivered in your voice and format. Nothing carries our name.
You resell and retain
No-poach as standard. You keep the retainer and the relationship. We deliver the results quietly. Rankings move in 3 to 6 months, not weeks, we tell your client that upfront so you never have to.
Hiring In-House SEO vs. White-Label SEO
Agencies typically choose between hiring an in-house SEO specialist or partnering with a white-label SEO team. In-house makes sense once you have enough steady SEO volume to keep a hire fully booked; white-label wins while you're building that volume.
| White-Label SEO with Shubpy | In-House SEO Hire | |
|---|---|---|
| Cost | Pay per client you place | Full salary, benefits, and SEO tools (Ahrefs/Semrush), whether or not there's client work to fill it |
| Ramp time | Productive from your first client | Months before they're fully productive |
| Range | Technical, content, and local SEO in one team | Usually one skill set, rarely technical |
White-label SEO reports your client reads as yours
A white-label SEO report is the monthly document your account team hands a client under your brand, showing what moved in search and what work earned it. It is the deliverable the client actually sees, so it is where white-label fulfillment is won or lost. Ours is built to be handed over without edits. Every report carries your logo, your colors, and your domain on the share link. Shubpy is not named anywhere on it. A standard monthly report has six parts.
Summary in plain language
A read-back your account manager can give a client who does not know SEO terms.
Ranking movement
The client's tracked keywords, the terms that gained and the ones that slipped, not just a vanity average.
Traffic and enquiries
Organic search results tied to the goals that matter to that client, not raw sessions.
What we did this month
The technical fixes shipped, pages published, and links or citations earned, so the retainer visibly earns its fee.
Technical health
Crawl, speed, and indexing status, flagged red or green.
Next month's plan
A clear direction for the client, not a receipt.
You get it as a branded PDF, and where a client wants it, a live dashboard on your subdomain. We send it to you, not to your client. You decide what to add and when it goes out.
What the first 30 days look like
Onboarding a new client account runs on a predictable rhythm, not a fixed guarantee. The ranges below are typical.
Days 1 to 5
We sign or work under your NDA, take delegated access to the client's site and search tools, and run a full audit. You stay the only name the client hears.
Days 6 to 12
We bring you the findings and a prioritized plan. You approve it and present it to your client as your own.
Days 13 to 21
The first technical fixes ship, the ones that move indexing and Core Web Vitals, because those are the half of SEO most resellers skip.
Days 22 to 30
The first content and on-page work lands and you get the first branded report.
Rankings compound over three to six months. We tell you that upfront so you never have to defend a timeline you did not set.
What is included, and what is not
Honest scope is a trust signal, so here is the line we hold on every retainer.
Included under your brand: technical SEO (crawl, speed, schema, architecture); on-page and content written and edited to a standard you can resell; GEO and AEO for AI search and answer engines; local SEO, Google Business Profile, and citations; white-labeled monthly reporting. Vertical specialisms such as SaaS SEO are covered under the same terms.
Not included, by design: guaranteed rankings or positions by a fixed date; bulk or purchased links, PBNs, or any grey-hat tactic; direct contact with your client, ever; paid ad spend or ad management, that is PPC; work outside the scope you approved, without a new quote.
If something a client wants sits in the excluded column, we tell you before the work starts, not after.
How the margin works for your agency
White-label SEO only works as a business if the numbers work for you, so here is the logic without quoting a rate. You set the price your client pays. You buy the fulfillment from us at a partner rate. The gap is your margin, and you keep the retainer and the relationship.
The pieces that resell with the healthiest margin are the recurring ones: the monthly retainer and the reporting, because the client renews them. One-off technical fixes are a good way to open an account and prove value before you pitch a full retainer. Start by reselling the work your clients already ask for, then widen the scope as they trust the results, for example white-label WordPress development alongside SEO. We quote per client account, so you only buy what that client needs.
NDA, no-poach, and access
We work behind your brand, and the agreement makes that binding, not a promise. An NDA is signed before we see a client's site. A no-poach clause means we do not contact, pitch, or solicit your clients during the engagement or after it. Access to the client's site and search tools is handled through delegated permissions in your or your client's accounts, so nothing routes through a Shubpy login that a client could see. Every deliverable, report, audit, and email, carries your name and no reference to us. You stay the client's agency. We stay invisible.
Straight answers.
What are white-label SEO services?+
SEO fulfilment delivered under your agency's brand. Your client sees your name on the audits, content, and reports. We deliver the technical and content work invisibly, under NDA and no-poach terms.
How is this different from other white-label SEO companies?+
We are a development shop first, so the technical half of SEO is done by engineers, not skipped. Crawl, speed, schema, and architecture get fixed properly, then content and GEO build on a sound base.
Do you offer white-label local SEO?+
Yes. Local SEO, Google Business Profile, citations, and location-page work, all reported under your brand for your client's multi-location or single-location needs.
Will you contact our clients?+
No. No-poach is standard. We do not contact, pitch, or solicit your clients. You keep the retainer, the relationship, and the margin.
How is pricing structured?+
Quote-only per retainer or project, so you set your own client-facing pricing. We give you a partner rate and you resell at your margin. Ask on the call.
How long until my client sees ranking movement?+
SEO is typically a 3 to 6 month compounding effort. We'll tell you and your client this upfront rather than promise a faster timeline we can't defend.
Will your reports carry your branding or mine?+
Yours. Every report and client-facing deliverable is white-labeled to your agency. Nothing we send ever references Shubpy.
Can you support multiple client accounts at once?+
Yes. The program is built to scale with your agency, engage one client or a full book of accounts under a single reporting rhythm.
What does a white label SEO program include?+
A typical program covers a site audit, technical fixes, on-page optimization, content, GEO and AEO work for AI search, and white labelled monthly reports. We scope it per client, so you resell only what that client needs.
How do white label SEO packages work?+
Packages are built per client account, from a single technical fix project to a full monthly retainer. You choose what goes into each package and set your own client price. Ask on the call for a partner quote.
What is the difference between a white label SEO agency and an SEO reseller?+
A reseller sells SEO it does not do itself. A white label SEO agency is the team that does the work for the reseller, under the reseller's brand. We are the fulfilment side, and your agency stays the client's agency.
What is private label SEO?+
Private label SEO is the same model as white-label SEO: an outside team does the work and your agency resells it under its own name. The terms are used interchangeably. Your client sees only your brand on every deliverable.
How much does white-label SEO cost?+
Pricing is quote-only per client account, so you set your own client-facing price and resell at your margin. We give you a partner rate on a confidential call once we know the scope. We do not publish a public rate card.
What is in a white-label SEO report?+
A summary in plain language, ranking movement on tracked keywords, organic traffic and enquiries tied to goals, the work done that month, technical health, and next month's plan. All branded to your agency, with no reference to us.
Want SEO fulfilment you can put your name on?
A confidential call, NDA first. Tell us what your clients need and we will tell you honestly what we can carry under your brand.