Social media marketing for San Jose companies that treats buyers like buyers.
We run social media strategy and content for San Jose and Bay Area B2B companies: LinkedIn, content calendars, and organic campaigns built around your buyers' actual concerns, not trending formats.
What B2B social looks like when it is not working
Tech companies posting motivational quotes and case-study screenshots that their buyers scroll past, because nothing connects to a real business problem the buyer recognises from their own week.
Social managed reactively, with no voice consistency, no repurposing system, no connection to what sales is working on, and no system for turning organic attention into inbound interest.
High engagement numbers from the wrong audience, and no measurement of whether social is reaching actual buyers or just other marketers and competitors.
Companies we've worked with
Ailyze's buyers are academics and research professionals, a specific and skeptical audience. We built a content approach around their actual questions, not product promotion, and positioned Ailyze as a peer resource.
Read the case study →Setera's buyers are operations and IT leaders. We developed content that spoke to the problems they deal with on a Tuesday afternoon, not the aspirational language that gets written by people who've never done the job.
Read the case study →ResInnov's users trust peer recommendations over vendor claims. We built a content programme around their work, their outcomes, and their language, not a marketing voice the audience would immediately filter out.
Read the case study →How we work
30 days of strategy, voice development, and a full content library you own, built from your product, your buyers, and your differentiation. No retainer required to start.
Active content creation, scheduling, and engagement management for 2–3 platforms, with monthly reporting on reach and engagement quality from the right audience.
Full social strategy, content, paid social integration, and regular strategy sessions aligned to your sales cycle and pipeline goals.
Same model as our full social media practice: content sprints from $1,500 · monthly management from $1,200/mo · growth partnership from $2,500/mo. Pricing in USD. INR billing available.
Why San Jose companies work with Shubpy
B2B social is where most agencies fake it. Here is why technical companies trust us with the content their buyers actually read.
How we learn your product and voice
Do you run social media for B2B and tech companies in San Jose?+
Yes. We focus on B2B social, primarily LinkedIn and content-led strategies for tech, SaaS, and professional services companies in the Bay Area. We're less suited to consumer or retail social.
Which platforms do you focus on?+
LinkedIn is the primary platform for most of our B2B clients. We also run Twitter/X and GitHub presence for technical audiences, and Instagram where there's a genuine visual content case. We'll tell you if a platform isn't right for your buyer.
How do you create content without deep knowledge of our product?+
We start with structured onboarding: interviews with founders, sales, and existing customers. We build a voice and content framework first, then create from it. We're experienced with technical B2B products and can learn yours quickly without relying on you to brief every post.
What does a monthly retainer include?+
Active content creation, scheduling, and engagement management across 2–3 platforms, plus monthly reporting on reach, engagement quality, and any connection to inbound pipeline. No vanity metrics unless you specifically ask for them.
How do we know if social is actually working?+
We track inbound mentions, profile views from target companies, and pipeline sourced from social. For B2B, the signal takes 3–6 months to show up in pipeline. We'll set that expectation clearly and not dress up early vanity metrics as proof of ROI.
Start with a content sprint.
We'll build your voice, your content library, and your first month's calendar. You'll have something real to evaluate before committing to a retainer.