White-label WordPress, built to your brand .
White-label WordPress development for agencies: custom themes, WooCommerce, and headless builds delivered under your name. Your client sees your brand on every deliverable. Senior engineers, a 2 to 4 week turnaround on standard scopes, NDA and no-poach as standard.
Your client hired you, not an offshore dev shop. So we stay invisible: your brand on the build, your voice in the updates, your name on the invoice. We deliver senior WordPress engineering on your timeline, and we never touch the relationship.
The full WordPress surface, white-labelled.
Standard scopes ship in 2 to 4 weeks. Bigger builds are scoped with you up front so you can commit real dates to your client.
Custom themes and blocks
Hand-built themes and Gutenberg blocks that match your client's design exactly. No page-builder bloat you have to apologise for later.
WooCommerce
Stores built to hold up on launch day: clean checkout, real inventory, and the payment and shipping integrations your client needs.
Headless WordPress
WordPress as a headless CMS behind a Next.js front end when your client wants speed and a modern feel without leaving WordPress.
Speed and rescue
Core Web Vitals optimization and fixes on sites your client already has. Measured results you can report as your own.
How a white-label build runs.
Private scope
We scope with you, under NDA. You stay the single point of contact with your client. We never reach past you.
Built in your brand
Delivered in your voice and reporting format, on the 2 to 4 week turnaround we agreed. Nothing carries our name.
Handover or maintenance
A clean, documented handover, or an ongoing white-label maintenance plan you resell as your own care package.
What white-label WordPress development means
White-label WordPress development is WordPress build work delivered by an outside team that your agency resells under its own name. Your client sees your brand on the theme, the staging site, and the handover, and never deals with the developer. It covers custom themes and blocks, WooCommerce stores, headless WordPress behind a modern front end, migrations, and speed or rescue work on sites a client already has.
What is included, and what is not
Honest scope is a trust signal, so here is the line we hold on every WordPress build.
Included under your brand: hand-built custom themes and Gutenberg blocks; WooCommerce stores with clean checkout and real inventory; headless WordPress behind a Next.js front end; migrations and Core Web Vitals or rescue work on existing sites; and a handoff to ongoing maintenance if you want it. Content and search are available through white-label SEO, and you can also hire WordPress developers by the month.
Not included, by design: direct contact with your client, ever; hosting or a support retainer unless agreed; guaranteed search rankings, that is an SEO engagement; lock-in to a page builder you did not ask for; and work outside the approved scope without a new quote.
What a 2 to 4 week build looks like
Standard scopes ship in two to four weeks. The rhythm below is typical; bigger builds are scoped with you up front so you can commit real dates.
Week 1
We agree the scope, sign or work under your NDA, take the design and assets, and stand up the theme and environment on a staging link that carries your brand.
Weeks 2 to 3
The build lands section by section on staging, so you can show your client progress as your own work and feed back in your own process.
Week 4
QA across devices and Core Web Vitals, then handover: a clean theme, documentation, and a repository with your name on all of it.
White-label WordPress vs an in-house WordPress hire
Agencies usually weigh hiring a WordPress developer in-house against partnering with a white-label team. In-house pays off once you have steady full-time WordPress volume; white-label wins while that volume is uneven.
| White-label WordPress with Shubpy | In-house WordPress hire | |
|---|---|---|
| Cost | Pay per project you place | Full salary, benefits, and tooling whether or not a build is in the pipeline |
| Ramp time | Productive from your first project | Weeks to hire, then onboarding before they ship |
| Range | Themes, WooCommerce, headless, and rescue in one team | Usually one skill level, rarely headless or rescue work |
NDA, no-poach, and access
We work behind your brand and the agreement makes that binding, not a promise. An NDA is signed before we see the project. A no-poach clause means we do not contact, pitch, or solicit your clients during the engagement or after it. Repositories, staging, and client logins stay in your or your client's accounts where possible, so nothing routes through a name your client could see. Every deliverable carries your brand and no reference to us.
Straight answers.
What is white-label WordPress development?+
We build WordPress sites that ship under your agency's brand. Your client sees your name on the work, the reports, and the communication. We stay invisible, under NDA and no-poach terms.
How long does a standard build take?+
Standard theme and WooCommerce scopes run 2 to 4 weeks. Larger or headless builds are scoped with you first, so the timeline you give your client is real, not a guess.
Will you contact our clients?+
No. No-poach is standard. We do not contact, pitch, or solicit your clients during or after the engagement. You keep the relationship and the margin.
How is it priced?+
Quote-only per project, so you set your own client-facing margin. We give you a clear partner rate and you charge your client whatever you choose. Ask on the call.
Can you maintain the site after launch?+
Yes. We offer a white-label WordPress maintenance plan you resell as your own care package: updates, security, and uptime, reported under your brand.
Which white label WordPress development services do you offer?+
Custom themes and blocks, WooCommerce stores, headless WordPress behind Next.js, speed and Core Web Vitals work, migrations, and white labelled maintenance plans.
How do I choose a white label WordPress development agency?+
Check for senior WordPress engineers, NDA and no-poach terms, a delivery process that matches yours, and honest timelines. Our longer guide covers the full checklist.
Can you take over a WordPress site built by another developer?+
Yes. Rescue and takeover work is common: we audit the existing site, stabilize it, and then fix speed, security, or build issues. Your client sees your agency doing the rescue, not us.
Do you build with page builders or custom themes?+
Custom themes and Gutenberg blocks by default, because they are faster and easier to maintain. If a client needs Elementor, Divi, or an existing builder, we work in it; we tell you the trade-off first.
How much does white-label WordPress development cost?+
Builds are quoted per project once we know the scope, so you set your own client-facing price and resell at your margin. Standard scopes are predictable; we do not publish a public rate card. Ask on a confidential call.
Have a WordPress build you'd rather not carry?
A confidential call, NDA first. Tell us the scope and the deadline, and we will tell you honestly whether we can put it under your brand on time.