The challenge.
JUGMUG Roll Forming is a third-generation manufacturer in Ludhiana, exporting custom roll forming machines — for shutters, pallet racking, crash barriers, irrigation wheels, and more — to 18+ countries. But its own search presence didn't match its manufacturing pedigree.
Its most important keyword, “roll forming machine manufacturers in India,” sat at position 6. The head category term, “roll forming machine,” was buried at position 23. And with 40+ machine pages competing for overlapping terms, high-intent searches like “roll forming machine cost in India” were split across several pages instead of winning any of them outright.
What we did.
- Fixed the cannibalization. Keyword-mapped every core and long-tail term to a single dedicated page across JUGMUG's 40+ machine pages, and rewrote titles and meta descriptions around real buyer intent.
- Built a buyer-journey content library. Cost guides, buying guides, and machine comparisons targeting commercial and informational searches at every stage — 8 articles published live, more queued.
- Ran sustained link building. 1,000+ placements across directories, profiles, and bookmarking sites over 10 months to build domain authority.
- Kept Google Business Profile active. A steady cadence of local posts and ongoing profile optimization to build map-pack visibility.
The AI Overview moment.
Ten months in, a Google search for “best roll forming machine manufacturers in Ludhiana” returns an AI Overview that names JUGMUG Rollforming by name, alongside three long-established local competitors.
That's the SEO, GEO and AEO work compounding: content and site structure clear enough that Google's own AI reads JUGMUG as a legitimate answer to a buyer's question, not just another page in the results.
Outcomes.
- #1 for “roll forming machine manufacturers in India.” Up from position 6, holding the top spot for six straight months.
- Top-3 local pack for “roll forming machine.” Up from position 23 for the head category term.
- #1 for “irrigation wheel,” #5 for “rolling shutter machine.” Both up from position 15.
- Named in Google's AI Overview for local manufacturer searches, alongside established competitors.
- Site traffic up 50%+. New and active users grew from February to July, with June alone up 26% month over month.
- 1,082 backlinks built, 8 SEO articles live, with a full content calendar queued.