The challenge.
Kasya sells fashion online, but the storefront was working against the business. Pages loaded slowly, the layout did not adapt well to phones, and products were hard to browse on a small screen. The result was a high bounce rate and sales that did not reflect the catalogue.
Most of Kasya's shoppers arrive on mobile, so a desktop-first site with heavy images and cluttered navigation was costing conversions at exactly the moment a customer was ready to buy.
What we did.
We rebuilt the storefront in phases so the shop kept selling throughout.
- Redesign and layout. A cleaner, professional layout that organises products clearly and reads well on any device.
- Mobile-first experience. Responsive templates and optimised images so browsing is fast and comfortable on phones.
- Streamlined checkout. A simpler path from product to purchase, with fewer steps and less friction.
- On-page SEO. Structured pages and metadata to grow organic traffic and visibility.
Outcomes.
- Faster storefront. Improved load times and a smoother browsing experience across devices.
- Mobile-first by default. A responsive layout built for the phone-first audience that drives most of the traffic.
- Lower friction to purchase. A cleaner checkout and clearer product display to support conversion and repeat visits.
- More organic reach. On-page SEO to bring in new shoppers over time.