We build software and
AI tools
your business can rely on.
We build the software and AI your business needs, get it live, and keep it running smoothly. Eight years in, the systems we build still hold up when real customers pile on.
Engineering teams in India. Client presence in North America.
Built to handle whatever you throw at it.
Eight years keeping software running for growing companies. Here's what that looks like in numbers.
We run the AI analytics platform behind this traffic every single day, without it falling over.
Soaked up a massive exam-day rush without slowing down or anyone lifting a finger.
Software that runs on its own, around the clock, so your team isn't stuck putting out fires.
The senior people who plan your project are the same ones building and running it years later.
- GPT-5
- Claude
- Gemini
- Llama
- LangChain
- Pinecone
- Qdrant
- FastAPI
- Node.js
- PostgreSQL
- Redis
- Kafka
- Kubernetes
- Docker
- AWS
- Vercel
- Cloudflare
Four ways we help. One standard.
Whatever you need built, the same senior team sees it through, from the first call to launch and beyond.
AI Product Engineering
Chatbots, AI search, and smart assistants that actually understand your business, built right into your product and launched.
AI Automation & Workflows
We automate the repetitive stuff and build internal tools, so your team spends time on work that matters instead of copy-paste.
Embedded Engineering Teams
Experienced engineers who join your team, sit in your standups, and work like they're your own, for as long as you need them.
Platform Modernization
Old, slow, or fragile software? We upgrade it step by step, so it gets better without a scary all-at-once rebuild.
Ways to work with us.
Pick whatever fits your team, timeline, and budget. You get the same quality either way.
AI Product Engineering
We build a specific AI feature for your product, with a clear plan, set milestones, and a fixed price. Best when you know what you want and want a clear finish line.
- →AI features built in
- →AI that knows your data
- →Automated workflows
- →Launched and live
- →Clear documentation
Embedded Engineering Teams
Add senior engineers to your team who work in your tools and your way. Best when you need more hands without the hiring headache.
- →Front and back end covered
- →You lead, we deliver
- →Joins your standups
- →In it for the long term
- →Scale up or down anytime
White-Label Products
Launch ready-made booking, e-signature, or project management tools under your own brand. Best when you want a proven product live fast.
- →Ready to launch
- →You own the code
- →Customizable to you
- →Your brand, not ours
- →Ongoing support, optional
Real projects, real results.
Real products serving real customers. Not demos or prototypes, the kind of software that holds up when business gets busy.
Ailyze
Took a rough research tool and rebuilt it into a polished SaaS product, with real user accounts, integrations, and an interface customers actually enjoy.
Setera
Built a custom web portal for a global communications company, faster, cleaner, and ready to grow.
ResInnov
Rebuilt a global research platform so it stays fast and reliable even under heavy traffic, then stuck around to keep it secure and speedy.
Hear it from a client.
Jason Layle of deskvana on what it is like to build with us. Two minutes, unscripted, in his own words.
“Shubham has been great to work with. He is responsive and was an asset to the team.”
The people who plan your project are the ones who build it.
I started Shubpy in 2018 on a single bet: the same senior engineers stay on the work for its lifetime. No swap-out after the kickoff call, no delivery team replacing the people who scoped it. The engineers your CTO meets on day one are still running the system in year three.
The AI work we do now sits on the same foundation as the scaling work we did in 2019: understand the system, respect the constraints, ship something that holds up under real load. The acronyms changed. The discipline did not.
Questions we hear a lot.
How are you different from a typical software agency?+
Most agencies win your business with senior people, then hand the actual work to juniors. We do the opposite. The senior engineers who plan your project are the ones who build it and keep it running. We stay small on purpose and turn down work we can't staff with senior people from day one.
How do I know an AI feature will actually work, not just look good in a demo?+
We build AI the same careful way we build everything: we test it hard, add safety nets, watch it closely, and make sure it fails gracefully if something slips. We've run AI systems handling over 40 million requests a month. A flashy demo isn't the goal, software that behaves with your real data and real users is.
How is an embedded team different from hiring freelancers or a staffing agency?+
Our engineers work in your tools, join your standups, and stick with you for the long haul, under your direction. You get senior, dedicated people who stay, not a rotating cast of contractors or a staffing agency reselling resumes.
Can you upgrade our old software without a risky rebuild?+
Usually, yes. We upgrade it in small, safe steps: figure out how it works, find the risky parts, and improve it piece by piece, with each piece going live as we go. Big all-at-once rewrites are exactly the disaster we're most often hired to prevent.
What happens after launch? Do you support what you build?+
Yes. The team that builds it, runs it. We offer ongoing support and retainers, and because the same engineers stay on, you're never handed off to someone who's never seen your project.
How do we get started?+
A short, paid discovery session. We dig into your situation and hand you a clear plan and roadmap that's yours to keep, whether or not you build it with us. It's the fastest way to find out if we're the right team for the job.
Let's map out your next project.
Tell us what you're trying to build and where you want it to go. We'll lay out the plan, the risks, and the path to launch, before you commit to anything.