White-label PPC your agency can resell .
White label PPC for agencies: Google Ads and paid search built, run, and reported under your brand. Your client sees your name on the account and the reports. NDA and no-poach as standard, so the relationship stays yours.
Reselling PPC without a media buyer on staff is a margin trap, until you have a partner who stays invisible. We build and run the accounts under your brand, report in your voice, and never touch your client. You keep the retainer and the relationship.
Full paid-search management, white-labelled.
White label PPC is paid-search management done by an outside team that your agency resells under its own brand. The partner builds the account, runs and optimizes the campaigns, and prepares the reports, while your client only deals with you. Account build, ongoing optimization, and reporting your account team hands to the client as its own.
Account build and tracking
Clean campaign structure, conversion tracking, and audiences set up right, so the account is measurable from day one.
Google Ads management
Search, Performance Max, and display managed toward real return, not just spend. Optimised on a schedule, reported clearly.
Landing and conversion input
We flag the landing-page and offer issues that waste ad spend, so the campaign is not fighting a broken funnel.
White-label reporting
Branded, client-ready reporting your account team resells as its own, clear on spend, results, and next steps.
How the PPC partnership works.
Private scope
We scope the account and goals with you, under NDA. You stay the single point of contact with your client.
Built and run in your brand
Account build, management, and reporting delivered in your voice and format. Nothing carries our name.
You keep the retainer
No-poach as standard. We never contact or pitch your clients. You own the relationship and set your own margin.
What a white-label PPC report contains
The monthly report is the deliverable your client actually sees, so it carries your logo and no reference to us. A standard report has five parts.
Spend and return
What was spent, what it returned, and the trend, in plain language your account manager can read back to a client.
Conversions tied to goals
Leads, sales, or calls that matter to that client, not vanity clicks or impressions.
What we changed this month
The campaign, bid, and audience changes made, so the retainer visibly earns its fee.
Wasted-spend flags
Search terms, placements, or audiences we cut, and the landing-page issues that drain budget.
Next month's plan
Where the budget goes next and why, so the client sees a direction, not a receipt.
What is included, and what is not
Honest scope is a trust signal, so here is the line we hold on every account.
Included under your brand: account build and conversion tracking; Google Ads search, Performance Max, and display management; ongoing optimization toward real return; flags on the landing-page and offer issues that waste spend; and branded, client-ready reporting. Landing pages and sites are built through white-label web design, and organic search through white-label SEO.
Not included, by design: a guaranteed ROAS, cost per lead, or lead volume, because no honest media buyer can promise that; the ad spend itself, which your client pays the platform directly; direct contact with your client, ever; building the landing pages (that is a web engagement); and channels outside the agreed scope without a new quote.
What the first 30 days look like
Onboarding runs on a predictable rhythm, not a fixed guarantee. The ranges below are typical.
Days 1 to 5
We sign or work under your NDA, take delegated access to the ad accounts and analytics, and audit what is there. You stay the only name the client hears.
Days 6 to 15
The account structure and conversion tracking are built or fixed, so spend is measured against real goals from the start.
Days 16 to 30
The first optimization cycle runs and you get the first branded report. Paid search compounds over months; we tell your client that upfront.
White-label PPC vs an in-house media buyer
Agencies usually weigh hiring a media buyer in-house against partnering with a white-label team. In-house pays off once you have enough steady ad budget under management to keep a buyer fully booked; white-label wins while you are building that book.
| White-label PPC with Shubpy | In-house media buyer | |
|---|---|---|
| Cost | Pay per account you place | Full salary, benefits, and tools whether or not there is enough spend to manage |
| Ramp time | Productive from your first account | Weeks to hire, then onboarding before they run accounts well |
| Range | Search, Performance Max, display, and tracking in one team | Usually strong on one platform, thin on tracking or strategy |
NDA, no-poach, and access
We work behind your brand and the agreement makes that binding, not a promise. An NDA is signed before we see an account. A no-poach clause means we do not contact, pitch, or solicit your clients during the engagement or after it. Access is handled through delegated permissions in your or your client's ad and analytics accounts, so nothing routes through a Shubpy login a client could see. Every report and email carries your name and no reference to us.
Straight answers.
What is white-label PPC management?+
Paid-search management delivered under your agency's brand. Your client sees your name on the Google Ads account and the reports, while we build, run, and optimise it invisibly under NDA and no-poach terms.
Which platforms do you manage?+
Primarily Google Ads: search, Performance Max, and display. We focus on the paid-search channels where a specialist reliably beats a generalist, all reported under your brand.
Will you contact our clients?+
No. No-poach is standard. We do not contact, pitch, or solicit your clients during or after the engagement. You keep the retainer, the relationship, and the margin.
How is pricing structured?+
Quote-only per account, usually a management fee you mark up for your client. We give you a clear partner rate and you set your client-facing price. Ask on the call.
What does white label PPC management include?+
Account structure, conversion tracking, campaign build, ongoing optimization, landing-page and offer feedback, and white labelled reporting.
How is a white label PPC agency different from hiring an in-house media buyer?+
A partner covers the work without a salary, tools and management overhead, and scales with the accounts you win. An in-house hire makes sense once you have enough steady ad accounts to keep them fully booked.
What is white label PPC and who is it for?+
It is for agencies that sell paid search but do not want to staff a media buying team. You keep the client and the margin while we do the hands-on work.
Do you guarantee a certain ROAS or cost per lead?+
No, and you should be wary of anyone who does. We optimize toward real return and report honestly on what the account delivers. A guarantee on ad results is a red flag, not a selling point.
Who pays for the ad spend?+
Your client pays the ad platforms directly, so the spend stays in their name and their control. Our fee is for building, running, and reporting the account, separate from the budget itself.
How much does white-label PPC management cost?+
Management is quoted per account once we know the platforms, budget, and complexity, so you set your own client-facing price and resell at your margin. We do not publish a public rate card; ask on a confidential call.
Want to resell PPC without hiring a media buyer?
A confidential call, NDA first. Tell us the accounts and goals and we will tell you honestly what we can run under your brand.